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About Showcard Script

Described as “An extended script type that lends itself well to fine fashion, ready-to-wear and all quality merchandise” in a marketing blurb pitching Beaufont by the Morgan Sign Machine Company of Chicago for their Line-O-Scribe sign printing system. This advertising script font was originally manufactured exclusively for Morgan Sign under license by the Hamilton Wood Type Manufacturing Company.

The source patterns and original artwork for this typeface exist in the archives of the Hamilton Wood Type & Printing Museum, and were used for this fresh digitization of this font. This digital take includes alternate letters as originally designed in the mid-century wood type version, and now includes a full extended latin character set with over 350 characters.

Designer Credits:
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