About Pabst

Frederic Goudy originally designed Pabst in 1902. This lettering was used by the Pabst Brewing Company for their promotional materials. It was later developed into type for ATF. Goudy later licensed Pabst Oldstyle to the Lanston Type Library. Lanston Pabst Oldstyle features several differences from the more familiar ATF version. Some caps are narrower while some lower case characters are wider than the ATF version. The descenders are also shorter in the Lanston version. Logotypes of italic words "and" "of and "the" are included as originally designed as well as ligatures including the unusual "tt" ligature.

Designer Credits:
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Design, samples & in-use

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