William Addison Dwiggins
William Addison Dwiggins (1880–1956) was an American type designer, calligrapher, and book designer. He attained prominence as an illustrator and graphic artist, and he brought some of the boldness he displayed in his advertising work to designing type and books. His work is ornamented and geometric, similar to the period’s Art Moderne and Art Deco styles, using Oriental influences and breaking from the more antiquarian styles of his colleagues and mentors Updike, Cleland, and Goudy.