William Morris (1834-1896) was probably the most influential figure in the
decorative arts and private press movements of the late 19th and early 20th
century. In reaction to the increasing lack of quality that the industrial
revolution brought on, Morris sought a return to the ideals of the medieval
craftsman. Dissatisfied with the commercially available typefaces of the
day, he undertook the design of the fonts for his books himself.
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