Morris Fuller Benton (November 30, 1872–June 30, 1948) was an American typeface designer who headed the design department of the American Type Founders (ATF), for which he was the chief type designer from 1900 to 1937.
Many of Benton's designs, such as his large family of related sans-serif or "gothic" typefaces, including Alternate Gothic, Franklin Gothic, and News Gothic, are still in everyday use.
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